I’m obviously a huge sports fan, as evidenced by the fact that I write about sports in my free time. One of my favorite aspects of sports is the uniforms, logos and the identity of each team.
Uniforms began as a simple way to distinguish the opposing teams, but have evolved into a defining characteristic of a franchise. It’s also developed into a sustainable stream of revenue unique way for fans to support their teams.
Having a good uniform doesn’t translate to wins, but it sure feels like it does. Some teams have always had solid uniforms, but not all teams can have timeless appeal like the Yankees and Celtics.
Every now and then, teams must update their identity to modernize their look. In recent years, the Warriors, Bucks and 76ers have redesigned their uniforms. The Warriors and Bucks made wholesale changes across the boards, while the 76ers made subtle, but important tweaks. Each team hit home runs with their rebrands, significantly enhanced their teams on-court look.
Which teams should follow their lead and refresh their teams’ identity?
Miami Heat
The Heat’s current maroon and black uniform set debuted before the 1999-2000 season and has been among the league’s best ever since. The Heat have won three championships and appeared in two other NBA Finals wearing this look.
So why the need for a change? Well, this uniform era has almost perfectly coincided with the career of Heat legend Dwyane Wade, who retired after this past season. Perhaps it’s time to usher in a new era of Heat basketball with a new look.
In all honestly, there’s nothing wrong with the Heat’s current look. It hasn’t grown stale or outdated like the next team on this list. However, the Heat stumbled into the league’s most popular uniform with their “Vice” city edition alternates. The color scheme of pink and teal screams South Beach. Miami needs to adopt this as their primary look ASAP.
Dallas Mavericks
Almost everything about the Heat’s branding applies to the Mavericks as well. It’s been around nearly as long (since the 2001/02 season), has a winning history (two Finals appearances, one championship) and has become synonymous with its franchise player (Dirk Nowitzki) who also just retired. There’s one difference: this look sucks.
Mavs fans have been dying for change on the uniform front for some time now, many calling for the return of green. Conrad Burry, a professional uniform designer, has made creating the Mavericks new identity his personal mission. It’s about time Dallas started listening because no NBA team needs an identity refresh more than the Mavericks. Luka Doncic deserves better.
Oklahoma City Thunder
No team needs a refresh more than Dallas, but no teams needs a complete overhaul more than Oklahoma City. They’ve had their current look since moving to Oklahoma City in 2008 and its been an abomination ever since. The only possible explanation for why they’ve kept the look is that the basketball gods are punishing the franchise for abandoning Seattle.
Their primary color rotates practically on a daily basis between “Thunder Blue”, “Sunset”, and navy, with yellow randomly sprinkled in. Their font is atrocious. I’m surprised the NBA’s leading fashion icon Russell Westbrook hasn’t staged a coup of the marketing department. Maybe a new look will be the key to elevating the franchise past the first round of the playoffs.
Orlando Magic
Alright, I’ll keep this quick and to the point because no one except The Ringer’s Kevin Clark cares about the Magic.
Problem: The current faux-pinstripe look sucks.
Solution: Bring back the Penny-Shaq full pinstripe look of the 1990’s.
Phoenix Suns
We likely won’t see a Suns rebrand for a few years because they just debuted this current look two seasons ago. However, these uniforms were a trainwreck from the start. The Suns old look (which really isn’t old at all; it debuted before the 2013-14 season) was actually fantastic. The stripes subtly hearken back to the Barkley-era sunburst design, an ingenious concept.
There’s no explanation for why Phoenix and Nike decided to get rid of this look aside from a money grab. Like the Magic, the solution is rather simple: bring back these babies, Phoenix.
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